Clients increasingly want to book online, but building a travel website with live flights and hotels takes months and serious money. A white-label travel portal is the shortcut.
In one line: a white-label travel portal is a ready-made booking website that runs under your brand and domain, using a provider's inventory, booking engine and payments, with your markup on every sale.
White label vs custom development
| White-label portal | Custom build on APIs | |
|---|---|---|
| Time to launch | Days to a few weeks | Typically several months |
| Upfront cost | Setup fee or subscription | Development team plus API certifications |
| Inventory and contracts | Provided | You negotiate each supplier |
| Control over design and features | Within the provider's options | Full |
| Ongoing work | Provider maintains it | Your team maintains everything |
Rule of thumb: white label until your volume justifies your own tech team, then consider APIs. See our travel API guide for that next step.
Who uses white-label travel portals
- Travel agencies moving clients from WhatsApp quotes to online booking
- Tour operators and DMCs adding flights and hotels to their packages
- Travel creators and communities earning on bookings from their audience
- Corporates and associations giving members a branded booking site
- Fintechs and loyalty programmes adding travel to an app
What to check before you sign
- Brand control: own domain, logo, colours, emails and invoices in your name
- Products: flights, hotels, and whether visas, insurance and transfers are included
- Markup rules: per product, per route, per customer type
- Payments: which gateway, who is merchant of record, settlement timelines
- GST invoicing: correct invoices for your clients in India
- Customer support: who answers your clients, and when
- Data ownership: can you export your customer list?
- Exit terms: what happens to your domain and data if you leave
What it really costs
Expect some mix of a setup fee, a monthly subscription and a per-booking or revenue share. Compare providers on total cost at your expected volume, not on setup fee alone. Ask for references from agencies of your size.
The visa gap in most white-label portals
Most white-label travel sites sell flights and hotels but leave visas to the agent, outside the system. For Indian outbound travel that's the step clients worry about most. Krosz already offers white-label branding on its B2B visa portal, and is extending that to a full travel booking site.
How Krosz for Business can help
Krosz is building one B2B platform where agencies and companies book travel and the visa in the same place. Here's what's ready today and what's in early access:
| Product | Who it's for | Status |
|---|---|---|
| Krosz Partners: B2B visa portal with your own markup, wallet and white-label branding | Travel agencies | Live: create a free partner account |
| Krosz Enterprise: business-visa panel with team logins and a status dashboard | Companies and travel desks | Live: talk to us |
| Krosz white-label travel portal: flights, hotels and visas under your brand | Agencies, startups and companies | Early access: join the list |
Already selling visas? Krosz Partners lets you add your agency branding today.
Talk to the Krosz for Business team →
Last checked on 11 October 2026. Airline distribution rules, taxes and supplier terms change often; confirm current terms with your suppliers and tax adviser.